Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Wednesday, January 25, 2012

Registration Now Open for Bend WebCAM 2011 Web, Creative and Marketing Conference Scheduled for Sept. 29-30 in Bend, Oregon

Bend, OR (PRWEB) July 28, 2011

Early bird registration is now available for the 3rd Annual Bend WebCAM Conference geared toward ?web geeks and creative and marketing freaks.? It is scheduled for Sept. 29-30, 2011, at the Tower Theatre and Oxford Hotel in Bend.


?Bend WebCAM is a hybrid conference that offers something for everyone involved in the technical or creative aspects of marketing,? said Cam Davis, owner of Wordplay and a co-chair of the conference hosted by the Advertising Federation of Central Oregon (http://www.adfedco.org) and Pixelsilk (http://www.pixelsilk.com).


?The conference is an amazing opportunity for anyone wishing to blend technology and creativity into a successful 21st century business plan,? he explained. ?It offers three tracks: the Left Brain Track, which dives deep into the technical side of marketing, including SEO, social media and mobile marketing; the Right Brain Track, which focuses on the creative, emotional and imaginative methods of communicating; and the Hybrid Track that successfully merges the two.


This year?s conference is organized a bit differently than in the past. Thursday will feature five in-depth workshops with industry experts in local search marketing, SEO, creative branding, and social media. Participants can attend workshops individually for $ 129 each or buy an all-workshop pass for $ 249.


Friday will feature a full roster of keynotes and workshops offered by industry notables, such as Rand Fishkin, CEO of SEOmoz.org, Tim Ash, CEO of SiteTuners.com; and Andy Smith, author of The Dragonfly Effect. Friday only passes are $ 249, or participants can get a discounted full-conference pass for $ 479. Thursday and two-day passes also include admission to the Brew Ha-Ha social on Thursday evening.


?Bend WebCAM is growing in stature each year,? said Lynnette Braillard, marketing director for Visit Bend and co-chair of the event. ?We are gaining the reputation as a must-do conference because of the level of expertise we offer in state-of-the-art and cutting edge discussions, but also because of Bend as the destination.?


?Attendees get some great professional development and creative stimulation over the two-day conference, and then they get to enjoy Bend over the weekend,? Braillard said.


The 2011 Bend WebCAM is made possible by sponsors like Pixelsilk, Decipher Inc. G5, Audette Media, SEMpdx, Raven Tools, Buzztag, Connexion Printing Consultants, Dana Signs, Zolo Media, Cascade Business News, Combined Communications, The Source Weekly and The Bulletin.


Find more information and online registration at http://www.bendwebcam.com. Use discount code ?PR1? (1-day pass) or ?PR2? for a full 2-day conference pass to save up to $ 179 off registration. The super early discount ends 8/30/2011.


###







Related With Tuner Press Releases

Mobile Marketing Platform Cliku.com Invites Worldwide Beta Testers

(PRWEB) October 19, 2011

Cliku.com is inviting users to apply to its new Beta test program where the company will be giving away up to 2,000 Cliku style sends to approved users until the end of November 2011.


Cliku mobile marketing is an innovate product that marries mobile websites and push marketing by way of a personalized web-link send within bulk SMSs. The company is running the Beta program to introduce this services to an international audience of marketers; which will allow for free Cliku-style SMS sends for opt-in campaigns that have been custom designed via a free Cliku online account.


Selected Beta candidates will be able to analyze their mobile campaign metrics to gauge their results according to their proposed goals (e.g. open rates, funds raised or quantity of forms filled in) making the test send a risk and cost free proof-of-concept.


The way consumers use the mobile web is very different to the way it is used in the desktop environment. Most mobile sites that are being created will never even be viewed by anyone, unless stumbled upon by chance. To gain real mobile traction, marketers need to use a combination of ?push? via mobile texting technology linking to (temporary) mobile sites. Cliku revolutionizes the way businesses communicate with their clients - via mobile push marketing, engaging consumers with interactive, multimedia messaging straight to their data connected mobile phones. This strategy enables a message to be delivered directly to subscribers? phones with a simple click-through from the SMS, to channel viewers to an image-rich, personalized mobile site.


About Cliku:


Cliku is an all-in-one SAAS mobile campaign tool that offers a full house of marketing features; from a mobisite creator, opt-in list building functions, key metric and user-generated data feedback that help adjust mobile campaigns for greater return on investment. Cliku?s innovative tools make it easy to build, send and track successful mobile marketing campaigns. The powerful yet simple features facilitate the sending of a link in an SMS that opens up to a mobile page with multimedia-rich messages.


###





iLoop Mobile Partners with Locaid to Deploy Innovative Real-Time Location-Based Mobile Marketing Solution

San Jose, CA (PRWEB) November 16, 2011

iLoop Mobile (http://www.iloopmobile.com), the leading provider in mobile marketing technology and services, announced that they have selected Locaid (http://www.loc-aid.com), the world?s largest Location-as-a-Service (LaaS) company, to provide a location lookup and gateway service for their location-aware mobile marketing services.


?We believe location-based services have an appeal to brands and marketers alike. Tied to our SMS and MMS engagement strategies, iLoop Mobile continues to innovate with partners like Locaid and will continue to deploy strategies proven to drive acquisition and retention,? says Steven Gray, Chief Operating Officer.


The agreement brings together technology from Locaid?who pioneered services for real-time location for any device on any network in North America?with iLoop Mobile?s full service mobile marketing platform and services offering. Together, the companies are able to offer brands, media companies and retailers targeted location-triggered marketing promotions to nearly 234 million mobile consumers in the United States. Location-aware mobile messaging can also be used by companies for enterprise messaging for field communications and geo-aware communications using standard mobile phones.


As consumers embrace the benefits of targeted and locally aware content, offers and services, proximity marketing is becoming an increasingly important part of iLoop Mobile?s service offering. iLoop Mobile?s customers are offering segmented marketing messages that send discreet offers with relevance to the customer?s real-time location, improving conversion and redemption.


iLoop Mobile and Locaid?s partnership provides two types of location lookup options: Cell ID and Hybrid Assisted GPS (A-GPS). Cell ID provides lowest cost location lookups, while A-GPS provides higher location accuracy. Currently, iLoop Mobile?s location-based services provide location-aware segmented SMS broadcasting based on the users? location at opt-in, with the option of subsequent location lookups to verify a user?s ?home? location. Real-time location lookups can also be deployed for one-time interactions such as delivery of a mobile coupon, promotion or any location-relevant information.


Real-time location lookup and segmented messaging, also known as LBS, can be used in a wide variety of ways. LBS messages can be a simple one-time coupon/message or a combination of different consumer interactions. One-time LBS marketing message, such as an instant coupon, could also include an alert opt-in call to action, promoting a new keyword that opts the user into an LBS alert service: ?Gap coupon. 20% off jeans at Main St. store. To join Gap Saver Club reply GAPALERTS.?


?Currently, real-time targeted mobile marketing is experiencing exponential growth as more consumers embrace providing location in exchange for relevant offers and services," says Jeff Allyn, Vice President, Location Products and Sales, Locaid. ?Through the use of Locaid?s location API, iLoop Mobile is now positioned to offer their customers a one-stop shop for best in class mobile solutions that leverage location to provide smarter and more engaging consumer experiences.?


ABOUT ILOOP MOBILE


Announced on November 7th ,2011, Lenco Mobile and iLoop Mobile enter merger agreement creating one of the leading providers in the high growth mobile marketing industry and offering brands, agencies and media companies access to the world?s best mobile platform and the industry expertise to go with it. iLoop Mobile?s core values are an unwavering commitment to its customers, an unshakeable commitment to innovation and an on-going commitment to educating the mobile marketplace. iLoop Mobile?s solutions include SMS/MMS marketing and messaging, mobile coupons with point of sale integration, CRM based messaging, location-based services and targeting, mobile sites, HTML5 and apps, mobile content delivery, and APIs that permit a wide range of other mobile services. iLoop Mobile offers its solutions platform as a self-service SaaS (software as a service) license with strategic and professional services when needed.

CONTACT: Virginie Glaenzer | virginie dot glaenzer at iloopmobile dot com - Cell: + 1 408-799.8194. Twitter: @iloopmobile,


ABOUT LOCAID

Locaid is the world's largest Location-as-a-Service (LaaS) company. We operate a location privacy platform that allows mobile developers to locate over 350 million devices for enterprise authentication, fraud management, consumer location services and opt-in mobile marketing. Locaid locates smartphones, feature phones, tablets and any mobile device on leading wireless carriers including Am?rica M?vil, AT&T, Rogers, Sprint, T-Mobile and Verizon Wireless. Locaid also helps shape and enforce location privacy policies via leadership roles on governing associations including the CTIA, MMA and IAPP. The largest financial institutions, mobile marketers, M2M platforms and mobile service providers get network location from Locaid. Location Matters?. You can locate us at http://www.loc-aid.com. For more information, contact Mediarelations(at)loc-aid(dot)com


###



TNT Revs Its Marketing Engines for NASCAR Summer Series Using Audio Spotlight Systems by Holosonics

Watertown, MA (PRWEB) September 30, 2011

TNT's latest creative marketing initiative fires on every cylinder to provide directional audio advertising in the Charlotte EpiCentre. Multiple Audio Spotlight systems were used to draw peoples' attention to the "NASCAR Summer Series on TNT" banners and signage that hung throughout the courtyard.


Blue Blast Media, veterans of targeted sound advertising, developed the ad soundtrack which cleverly combines the roaring, high speed sounds of NASCAR racetracks and lively pit crew chatter with rock band AC/DC's legendary song "T.N.T." ? for obvious reasons. No strangers to the abilities of the Audio Spotlight system, Blue Blast used the speakers to beam their message straight towards the 26-foot TNT logo on the stone courtyard ground, easily audible by passersby in the area, without disturbing the surrounding shops & eateries.


Tuner Sports senior vice president of Strategy/Marketing/Programming states, "This fully integrated campaign allows us to reach NASCAR fans on all touch points through unique, eye-catching, high-impact marketing." She continues, "This is the first time NASCAR has ever done something like this with its partners and we are excited to be able to lead the way with our brand activation."


The highly directional Audio Spotlight systems allowed TNT to uniquely and publicly captivate and expand their TV sports programming audiences with ear-catching audio, all without disrupting the community of the Charlotte entertainment hub.


source: Seidman, R., Network TV Press Releases, TNT Revs Up for NASCAR Summer Series (2011)


About Holosonic Research Labs, Inc.


Holosonic Research Labs, Inc., a pioneer in directional acoustics, develops and manufactures the Audio Spotlight? directional sound system. Founded in 1999 by MIT graduate Dr. F. Joseph Pompei, Holosonics' Audio Spotlight technology is used in a wide variety of applications including museums, libraries, offices, reception areas, retail displays, trade shows and retail kiosks. The world's top organizations and companies such as Cisco, Motorola, the Smithsonian Institute, the Tate Modern and Time-Warner use the Audio Spotlight directional sound system to beam sound to their listeners... and preserve the quiet.?


###





SMS Marketing Campaigns Drive Nearly 30 Percent of Monthly Revenues for Local Hip Hop Clothing and Night Club Business in Just Two Days

San Diego, CA (PRWEB) December 19, 2011

Armory Survival Gear, a leading Southern California-based street-wear and events company is using Trumpia?s SMS text marketing solution as part of its cross-channel promotions strategy to boost in-store traffic and attendance at international dance events.


The company routinely orchestrates multi-channel marketing campaigns, whereby it orchestrates its promotions, using SMS marketing and social media sites including Facebook. Besides frequent sales on merchandise, the business also hosts dance party style events locally like the weekly, Thursday night Generations party and multiple break dance (Bboy) contests and events monthly such as Freestyle Session, which is held around the world in various locations.


One way that the retail business has built its mobile text marketing database is by advertising its mobile keyword on its website, inviting people to text the word ?Armory? to 99000 and then receive a mobile coupon for 20 percent off of their purchase.


For a competitive edge, the retailer conducted a twist on the traditional Black Friday holiday sales event by holding an additional sale on a different day -- right before Thanksgiving ? which it dubbed Black Wednesday.


Armory Survival Gear used Trumpia?s SMS marketing solution the day before each sale, offering discounts of up to 70 percent to its VIP customers. As a result, the retailer effectively and affordably realized 30 percent of its average monthly revenues in just two days ? without the extensive pre-planning activities and expenditures required of traditional advertising campaigns.


And by orchestrating a campaign for each of its Freestyle Session events, the company enjoys great success ? typically with upwards of 1000 or more attendees per event. The Thursday night Generations party gets roughly about 300 per week, which fills the event to capacity at U-31 in North Park, the venue where it is held.


?The ability to provide spur of the moment, up to the minute alerts allows us to capitalize on the fact that most of our audience prefers to receive information that they can use immediately,? said DJ CROS1, owner and head of marketing and operations for Armory Survival Gear. ?Trumpia lets us affordably and quickly grow our business, make adjustments along the way and widely reach our customers who are typically on the go and always have their mobile phones nearby.?


?People are interested in building rapport and regularly engaging with local businesses that they like and trust,? said Derek Rhie, director of sales and support for Trumpia. ?Armory Survival Gear?s use of Trumpia is a perfect example of how our platform can help businesses and organizations turn ongoing conversations into real profits, combining the power of SMS marketing, social media messaging and other popular channels like IM and email."


About Armory Survival Gear


Armory Survival Gear, specializing in leading Hip Hop brands and its own Armory brand, is located in the heart of San Diego's downtown area. The store has been a mainstay in street-wear as well as the Hip Hop community since 2002. Our staff consists of some of San Diego's best known Hip Hop enthusiasts. From our Graff accessories to Hip Hop apparel, we offer only the most exclusive items. You won?t find our gear just anywhere. You will only find it at the Armory. For our online customers, we are here for you 24 hours a day, seven days a week. So, just drop us a line if you have any questions. All shipments go out promptly. You can find more information about Armory Survival Gear by visiting our website at http://www.armoryhiphop.com.


About Freestyle Session


From San Diego to Japan, Freestyle Session brings the talents of some of the best bboys worldwide as well as DJ CROS1 himself, who started the events company more than 15 years ago, to audiences at home and around the world. For Hip Hop enthusiasts everywhere, Freestyle Session also combines once in a lifetime dance, jam and entertainment experiences with competitions for cash and prizes. People can learn more and buy tickets to Freestyle Session?s upcoming events by visiting its website at http://www.freestylesession.com.


About Trumpia


Trumpia is the only All-In-One multi-channel marketing and messaging platform that incorporates mobile text, email, voice broadcast, IM and social media. For the same price that other providers charge for a single stand-alone email or mobile marketing solution, companies can now afford Trumpia?s multi-channel technology to dramatically increase response rates, brand awareness and return on investment via a single, web-based system that integrates every popular marketing channel. In particular, Trumpia offers the greatest set of mobile text marketing features in the industry today including SMS and picture and video messaging (MMS) and various interactive 2-way promotional mobile keywords.


Thousands of small businesses, non-profits and Fortune 500 companies are harnessing the power of Trumpia?s patented technology directly from Trumpia or through one of its resellers. With Trumpia?s White Label Reseller program, savvy marketers are creating their own branded website using Trumpia?s opt-in, permission based marketing software platform. Resellers can set-up their own pricing, profit margins and monthly plans. Trumpia?s support team is available to serve customers seven days a week -- Monday through Friday, 7:00am to 6:30 pm, and Saturday and Sunday, 8:00 am to 4:00 pm, Pacific Time. For more information about Trumpia?s All-In-One platform and White Label Reseller program, sign-up for a free webinar or call 1-888-707-3030.


Media Contact:

Andrea Corry

Trumpia

(925) 640-5482

andrea(at)MyTrumpia(dot)com


###





California Mortgage Brokers Conference to Focus on Role of Social Networking in Marketing

Garden Grove, CA (Vocus/PRWEB) April 06, 2011

San Francisco real estate agent and Victorian home specialist Bonnie Spindler will speak at the California Mortgage Bankers Association (CMBA) Second Annual Sales and Marketing Conference on April 7 in Garden Grove, California. Spindler will discuss the shift in marketing away from traditional print media to online communications.


?Due to advances in technology, all the growth in marketing is now online, especially through social media sites,? said Spindler, the San Francisco Victorian house specialist. ?What?s amazing to me is how easy and inexpensive it is after the initial set-up.?


According to Spindler, prospective clients can find most businesses online by name, but there are plenty of other ways to increase web presence over the Internet. The more active a person is online, the more exposure?and the easier their ?findability?. Conversely, inactivity can equate to invisibility.


Professionals can publish press releases online through services like PRWeb.com, publish articles online through services like EzineArticles.com, submit articles to niche websites like Home Buying Institute, blog on a regular basis, and participate in forums.


?Think of each action you take online as an investment in future visibility,? said Spindler. ?The more investments you make, the more visible you will be to your target audience.?


For more information about online marketing or real estate in San Francisco contact Bonnie Spindler by phone at (415) 474-4445, or visit her website at http://www.bonniespindler.com.


About Bonnie Spindler

Bonnie Spindler, a licensed San Francisco real estate agent, is regarded as The Victorian Specialist in San Francisco. She has earned the titles of: Zephyr?s All-Time Top Residential Sales Agent, Top Producer, and Company Top Producer. Spindler has served on the Board of Directors of numerous local organizations, is an active member of NOPA+ and Alamo Square Neighborhood Organizations and the Victorian Alliance.


Bonnie Spindler attended DePauw University in Greencastle, Indiana and obtained bachelor?s degrees in Psychology and Communications with minors in Business Administration and English literature. She has also achieved a master?s level education from the San Francisco Art Institute. She moved to real estate sales in 1994 after stints in the advertising and interior design worlds.


# # #