TNT Revs Its Marketing Engines for NASCAR Summer Series Using Audio Spotlight Systems by Holosonics

Watertown, MA (PRWEB) September 30, 2011

TNT's latest creative marketing initiative fires on every cylinder to provide directional audio advertising in the Charlotte EpiCentre. Multiple Audio Spotlight systems were used to draw peoples' attention to the "NASCAR Summer Series on TNT" banners and signage that hung throughout the courtyard.

Blue Blast Media, veterans of targeted sound advertising, developed the ad soundtrack which cleverly combines the roaring, high speed sounds of NASCAR racetracks and lively pit crew chatter with rock band AC/DC's legendary song "T.N.T." ? for obvious reasons. No strangers to the abilities of the Audio Spotlight system, Blue Blast used the speakers to beam their message straight towards the 26-foot TNT logo on the stone courtyard ground, easily audible by passersby in the area, without disturbing the surrounding shops & eateries.

Tuner Sports senior vice president of Strategy/Marketing/Programming states, "This fully integrated campaign allows us to reach NASCAR fans on all touch points through unique, eye-catching, high-impact marketing." She continues, "This is the first time NASCAR has ever done something like this with its partners and we are excited to be able to lead the way with our brand activation."

The highly directional Audio Spotlight systems allowed TNT to uniquely and publicly captivate and expand their TV sports programming audiences with ear-catching audio, all without disrupting the community of the Charlotte entertainment hub.

source: Seidman, R., Network TV Press Releases, TNT Revs Up for NASCAR Summer Series (2011)

About Holosonic Research Labs, Inc.

Holosonic Research Labs, Inc., a pioneer in directional acoustics, develops and manufactures the Audio Spotlight? directional sound system. Founded in 1999 by MIT graduate Dr. F. Joseph Pompei, Holosonics' Audio Spotlight technology is used in a wide variety of applications including museums, libraries, offices, reception areas, retail displays, trade shows and retail kiosks. The world's top organizations and companies such as Cisco, Motorola, the Smithsonian Institute, the Tate Modern and Time-Warner use the Audio Spotlight directional sound system to beam sound to their listeners... and preserve the quiet.?

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InvisiblePeople.tv Begins Nationwide Road Trip to Fight Homelessness Using the Power of Social Media

Los Angeles, CA (PRWEB) July 21, 2010

InvisiblePeople.tv - the nationally-recognized nonprofit that tackles poverty and homelessness using the power of social media - embarks today on its 2010 Road Trip U.S.A. to raise awareness and smash stereotypes about the plight of America's homeless.

The tour is scheduled to take InvisiblePeople.tv Founder Mark Horvath (who was himself homeless) to 28 cities, where he will help homeless individuals and families tell their stories via online social media.

"The goal is to make the 'invisible people' in society more visible by bringing them out of the shadows where they are ignored," said Horvath. "We're using social media to expose the pain, hardship and hopelessness that millions of people face each day."

The tour that begins today is Horvath's third such road trip since he founded InvisiblePeople.tv in November 2008. Over the next 72 days he will visit shelters, youth facilities and other places where homeless people congregate, in a mix of rural areas and large cities.

Armed with a hand-held video camera, laptop computer and smartphone, Horvath will post raw, unedited videos on the InvisiblePeople.tv video blog (vlog) and video sharing sites YouTube and Vimeo, as well as through social networks including Twitter, Facebook and Flickr.

Horvath added, "Each road trip grows larger, along with the homeless population and the reach of social media."

The InvisiblePeople.tv 2010 Road Trip is scheduled to visit the following cities:

7/20 - Las Vegas, NV

7/22 - 7/23 - Salt Lake City, UT

7/25 - 7/26 - Denver, CO

7/28 - Wichita, KS

7/30 - 8/1 - Bentonville, AK

8/3 - 8/4 - Austin, TX

8/5 - San Antonio, TX

8/7 - 8/9 - New Orleans, LA

8/11 - 8/13 - St. Petersburg, FL

8/14 - Orlando, FL

8/16 - Atlanta, GA

8/18 - Nashville, TN

8/20 - 8/22 - St. Louis, MO

8/24 - Louisville, KY

8/26 - Newport, KY

8/28 - Wilmington, DE

8/30 - 8/31 - Washington DC

9/2 - 9/4 - New York, NY

9/6 - 9/8 - Binghampton, NY

9/10 - Auburn, NY

9/12 - 9/14 - Detroit, MI

9/16 - South Bend, IN

9/18 - 9/19 - St. Paul, MN

9/21 - Bismark, ND

9/23 - Billings, MT

9/25 - 9/26 - Spokane, WA

9/28 - Bend, OR

9/30 - Santa Cruz, CA

Locations and dates are subject to change. Please visit http://www.InvisiblePeople.tv/calendar for schedule updates.

InvisiblePeople.tv's 2010 Road Trip U.S.A. is sponsored by Pepsi, Ford, Hanes, Sprint, 100kHomes, Los Angeles Dream Center, TubeMogul, Virgin Mobile, Gift Card Giver and Pitch Engine. To follow the Road Trip, please visit http://www.InvisiblePeople.tv.

A few facts about homelessness in America:

????The average age of a homeless person in the U.S. is 9 years old (source: National Coalition for the Homeless).
????Up to 3.5 million people are homeless in the U.S. during a given year. In 2008, family homelessness increased 56% in rural areas (source: U.S. Department of Housing and Urban Development).
????The recession is likely to force an additional 1.5 million people to become homeless in the U.S. over the next two years (source: National Alliance to End Homelessness).
????More jobs have been lost during the current recession than during any other period since the government began keeping records in 1939.

About InvisiblePeople.tv

InvisiblePeople.tv is a grassroots 501(c)(3) nonprofit founded in 1998 by advocate Mark Horvath (@hardlynormal on Twitter). The organization is primarily self-funded, along with a $ 50,000 grant from the Pepsi Refresh Challenge. After building a successful career in television syndication, Mark found himself homeless in 1995 following a battle with addiction. He worked hard to clean up his act, and was again living comfortably by 2007 with a three-bedroom house and a 780 credit score. But then the recession hit. After several layoffs and a foreclosure, he was once again facing homelessness. That's when Mark launched InvisiblePeople.tv with just $ 45 and a budding interest in online social media. In November 2009, he was named "one of the top activists to follow on Twitter" by the Huffington Post. More information is available at:

http://invisiblepeople.tv/twitter

http://invisiblepeople.tv/facebook

http://invisiblepeople.tv/flickr

http://invisiblepeople.tv/youtube

Media Contacts:

Mark Horvath (on the road)

(213) 245-1519

roadtrip(at)invisiblepeople(dot)tv

Erik Deutsch

(323) 851-2455

erikd(at)excelpr(dot)com

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