iLoop Mobile Partners with Locaid to Deploy Innovative Real-Time Location-Based Mobile Marketing Solution

San Jose, CA (PRWEB) November 16, 2011

iLoop Mobile (http://www.iloopmobile.com), the leading provider in mobile marketing technology and services, announced that they have selected Locaid (http://www.loc-aid.com), the world?s largest Location-as-a-Service (LaaS) company, to provide a location lookup and gateway service for their location-aware mobile marketing services.

?We believe location-based services have an appeal to brands and marketers alike. Tied to our SMS and MMS engagement strategies, iLoop Mobile continues to innovate with partners like Locaid and will continue to deploy strategies proven to drive acquisition and retention,? says Steven Gray, Chief Operating Officer.

The agreement brings together technology from Locaid?who pioneered services for real-time location for any device on any network in North America?with iLoop Mobile?s full service mobile marketing platform and services offering. Together, the companies are able to offer brands, media companies and retailers targeted location-triggered marketing promotions to nearly 234 million mobile consumers in the United States. Location-aware mobile messaging can also be used by companies for enterprise messaging for field communications and geo-aware communications using standard mobile phones.

As consumers embrace the benefits of targeted and locally aware content, offers and services, proximity marketing is becoming an increasingly important part of iLoop Mobile?s service offering. iLoop Mobile?s customers are offering segmented marketing messages that send discreet offers with relevance to the customer?s real-time location, improving conversion and redemption.

iLoop Mobile and Locaid?s partnership provides two types of location lookup options: Cell ID and Hybrid Assisted GPS (A-GPS). Cell ID provides lowest cost location lookups, while A-GPS provides higher location accuracy. Currently, iLoop Mobile?s location-based services provide location-aware segmented SMS broadcasting based on the users? location at opt-in, with the option of subsequent location lookups to verify a user?s ?home? location. Real-time location lookups can also be deployed for one-time interactions such as delivery of a mobile coupon, promotion or any location-relevant information.

Real-time location lookup and segmented messaging, also known as LBS, can be used in a wide variety of ways. LBS messages can be a simple one-time coupon/message or a combination of different consumer interactions. One-time LBS marketing message, such as an instant coupon, could also include an alert opt-in call to action, promoting a new keyword that opts the user into an LBS alert service: ?Gap coupon. 20% off jeans at Main St. store. To join Gap Saver Club reply GAPALERTS.?

?Currently, real-time targeted mobile marketing is experiencing exponential growth as more consumers embrace providing location in exchange for relevant offers and services," says Jeff Allyn, Vice President, Location Products and Sales, Locaid. ?Through the use of Locaid?s location API, iLoop Mobile is now positioned to offer their customers a one-stop shop for best in class mobile solutions that leverage location to provide smarter and more engaging consumer experiences.?

ABOUT ILOOP MOBILE

Announced on November 7th ,2011, Lenco Mobile and iLoop Mobile enter merger agreement creating one of the leading providers in the high growth mobile marketing industry and offering brands, agencies and media companies access to the world?s best mobile platform and the industry expertise to go with it. iLoop Mobile?s core values are an unwavering commitment to its customers, an unshakeable commitment to innovation and an on-going commitment to educating the mobile marketplace. iLoop Mobile?s solutions include SMS/MMS marketing and messaging, mobile coupons with point of sale integration, CRM based messaging, location-based services and targeting, mobile sites, HTML5 and apps, mobile content delivery, and APIs that permit a wide range of other mobile services. iLoop Mobile offers its solutions platform as a self-service SaaS (software as a service) license with strategic and professional services when needed.

CONTACT: Virginie Glaenzer | virginie dot glaenzer at iloopmobile dot com - Cell: + 1 408-799.8194. Twitter: @iloopmobile,

ABOUT LOCAID

Locaid is the world's largest Location-as-a-Service (LaaS) company. We operate a location privacy platform that allows mobile developers to locate over 350 million devices for enterprise authentication, fraud management, consumer location services and opt-in mobile marketing. Locaid locates smartphones, feature phones, tablets and any mobile device on leading wireless carriers including Am?rica M?vil, AT&T, Rogers, Sprint, T-Mobile and Verizon Wireless. Locaid also helps shape and enforce location privacy policies via leadership roles on governing associations including the CTIA, MMA and IAPP. The largest financial institutions, mobile marketers, M2M platforms and mobile service providers get network location from Locaid. Location Matters?. You can locate us at http://www.loc-aid.com. For more information, contact Mediarelations(at)loc-aid(dot)com

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Anoto Forms Solution Empowers Software and Solutions Providers to Bring Digital Pen and Paper to their Customers

Lund, Sweden and Westborough, MA (PRWEB) February 5, 2009

Anoto Group, the inventor of digital pen and paper, today announced Anoto Forms Solution, a new solutions package for partners to easily create commercial software solutions utilizing digital pen and paper technology. Partners using Anoto Forms Solution will be able to bring digital pen and paper forms processing to their customers--as part of solutions such as electronic medical records, document management systems and other industry-specific applications--in a matter of weeks, with minimal development requirements.

Anoto digital pen and paper technology is the de-facto industry standard and provides the fastest, most user-friendly, cost effective and accurate way to digitize handwritten forms, without having to change existing workflows. The company powers digital pens for more than 250 partners, including such well-known brands as Leapfrog and LiveScribe.

"The key to the success of ApolloMD is our commitment to clinical quality and patient satisfaction," said Daniel Bassett, CTO with ApolloMD, a provider of emergency physician services to hospitals. "Anoto Forms Solution has allowed us to add digital pen and paper technology, resulting in much higher efficiency and through-put levels for our physicians compared to a traditional Electronic Medical Records system. With the renewed focus on reducing health care cost, the Anoto pen solution provides a cost effective way to digitize medical records while maintaining physician efficiency."

"The Anoto Forms Solution makes it easier than ever for partners to integrate digital pen and paper technology into their existing customer offerings. It's an out-of-the-box development package that is going to be the cornerstone that will expand our channel and make digital pen and paper technology more widely available to future channel partners," said Ebba ?sly F?hraeus, VP Sales Marketing Forms with Anoto. "The Anoto Forms Solution provides us with an important means to expand the footprint in digital pen and paper to partners providing solutions in almost any market, but in particular, our key markets--healthcare, government and municipalities, transportation and logistics, financial services and education. We believe this will empower our new partners to gain critical competitive advantage with minimal investment"

Anoto Digital Pen and Paper, the Mightiest of All

Digital pen and paper is the easiest and most cost-effective data capture option available today. Data capture is a critical element for any company whose business involves the extensive processing of handwritten forms. Traditionally, data capture options like data entry, tablet PC or scanners fall short of providing fast and accurate data capture that doesn't require extensive training or workflow interruption. All this changes with digital pen and paper: if you can use a pen, you can use Anoto solutions.

For end users, Anoto's digital pen and paper technology consists primarily of two parts: a digital pen with a camera inside it and a unique, nearly invisible dot pattern printed on regular paper. As the user writes on the printout with the pen, the camera records the pen strokes and stores that data as coordinates. The handwriting is then forwarded to handwriting recognition software, where it is translated into data that can be exported into any back-end system.

Anoto Forms Solution

Anoto Forms Solution makes it easy to incorporate digital pen and paper as part of any software solution's workflow. It includes tools for easily creating new or converting existing forms into printed digital forms and for creating workflows that include capture, transfer, interpretation and export of the written information. Included with Anoto Forms Solution are fully-licensed digital pens and licenses to allow partners to quickly create demonstrations for their prospects, right out of the box.

Pricing and Availability

Anoto Forms Solution is available immediately to independent software vendors, solutions providers or system integrators. To become an Anoto Partner and learn more about pricing and packaging information, visit http://www.anoto.com.

About Anoto Group

Anoto Group is the company behind and world leading in the unique technology for digital pen and paper, which enables fast and reliable transmission of handwritten text into a digital format. Anoto operates through a global partner network that focuses on user-friendly forms solutions for efficient capture, transmission and storage of data within different business segments, e.g. healthcare, bank and finance, transport and logistics and education. The Anoto Group has around 110 employees, offices in Lund (head office), Boston and Tokyo. The Anoto share is traded on the Small Cap list of the OMX Nordic Exchange in Stockholm under the ticker ANOT. For more information: http://www.anoto.com

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