Leading CPA and Business Advisory Firm Braver PC Announces New Director for its Valuation Services Practice

Needham, MA (PRWEB) November 30, 2011

Braver PC, a leading CPA and business advisory firm, announced today that Sarah von Helfenstein, MBA, AVA has been named Director of Braver Valuation Services LLC (BVS). Sarah?s new role will emphasize developing business and partnering opportunities to grow the practice. BVS offers an array of services to help clients with business planning and transaction support, gift and estate tax compliance, regulatory compliance and financial reporting, and litigation support.

With BVS since inception, von Helfenstein has more than fifteen years in the valuation profession in a number of different roles. As champion for business valuation on behalf of the American Institute of CPAs, she provided the educational and political foundation for the public accounting profession to become an integral, critical part of the current valuation field. As partner with the American Society of Appraisers, she created business valuation?s first think tank, The Center for Advanced Valuation Studies, and initiated CAVS? first line-up of cutting edge courses. She served as the first Director of Marketing for KPMG Forensic and Litigation Services, Midwest. She performed seminal research for the Department of Defense Office of Force Transformation in the areas of valuing human and information system assets and applying real options analysis to critical DoD problems.

More recently, as a practitioner/analyst in the Boston area von Helfenstein has managed and performed business valuations across a wide spectrum of industries and valuation purposes. She has published in Business Valuation Review, The Value Examiner, and Research in Finance and has presented academic research at the XXV Union of Panamerican Valuers Congress of the Appraisal Institute, the NACVA/IBA 2010 Annual Consultants? Conference, and a number of times at the annual International Real Options Conference. She currently sits on the Appraisal Issues Task Force, the NACVA Education Quality Assurance Board, and the Valuation Uncertainty Project for the International Valuation Standards Council.

Other chapters of von Helfenstein?s professional history include ten years as Vice President and Chief Financial Officer for a high-powered boutique wealth management consulting firm and community foundation and a number of years as principal in and/or consultant for high tech start-ups. She received her MBA from DePaul University?s Kellstadt Graduate School of Business and her B.A. from Randolph-Macon Women?s College.

?I am thrilled to have the opportunity to continue our work here at Braver and to build Braver Valuation Services into new and exciting directions,? said von Helfenstein.

?Sarah has been an instrumental part of the growth of our valuation practice. Her love of working with clients, coupled with her depth and breadth of valuation expertise, uniquely positions Braver Valuation Services to meet the exploding demand for valuation services today and in the coming years? says Dennis Pellechia, Chairman, President and CEO of Braver PC.

About Braver PC

Braver PC (http://thebravergroup.com/) provides accounting, tax, assurance, business and tax consulting services to family-owned and privately-held businesses, not-for-profit and governmental organizations and individuals. Braver PC brings together five service lines, accountants & advisors, wealth management, technology solutions, business strategies, and valuation services to support the evolving needs of businesses and organizations as they grow.

Headquartered at 117 Kendrick Street, Suite 800 Needham, Massachusetts, Braver P.C., the 9th largest public accounting firm in Massachusetts, has offices in Needham, Boston, Concord, Taunton, and Providence, Rhode Island.

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Top Women in Business Honors Susan Ledyard of Cass & Co

Wilmington, DE (PRWEB) November 16, 2008

Susan Ledyard, founder and designer of CASS AND CO., the luxury shapewear company, is being honored for her innovative vision and success as a business leader. The reception is at the Chase Center in Wilmington, Delaware on Wednesday December 10, 2008, where Ledyard is also the guest speaker. "I'm honored to be recognized for our successes," says Ledyard, "and look forward to sharing our strategy and challenges that have attributed to making CASS a success over the past 5 years with over 300 woman in business."

Ledyard designed and created CASS AND CO in 2004. She began by developing an engineered and now patented support system called "Invisupport?", which is the foundation for all 30 styles available in their 3 collections. "Invisupport?" is the invisible support that comfortably

lifts and enhances the bust while slimming and smoothing the torso- no bra necessary! With her creation, "Invisupport?," she solved the hundred year old problem of visible bra lines and bulges. CASS' tops and dress slips visibly eliminate and smooth the back area.

Ledyard believes her success is attributed to timely design, being a first in the shapewear market, product being well received (sold 35,000 units the first year), innovative engineered design, her ability to be flexible and make sound business decisions quickly and a lot of hard work. Ledyard is always seeking the best fibers on the market as she launched CASS swimwear in 2007 using coconut fibers and CASS WEAR REPAIR in 2006 with copper infused fibers that provide anti-microbial properties and have other anti-aging benefits. There is no stopping Ledyard as she continues to develop new innovative designs as seen in her latest launch of wear CASS. The styles with heavy gauge rings and twisted bustiers push the shapewear trend of "to be seen." She uses brilliant colors of plum, violet ice and white rather than the usual nude and black.

Ledyard says her styling is a combination of clean lines, quality fibers and function.

CASS AND CO. has developed a cult following around the world. CASS products can be found in Bloomingdales, Macys, Lane Crawford in Hong Kong and Beijing, Kirna Zabete, BLISS catalogue and over 1000 luxury Boutiques worldwide.

"Our next horizon is Europe. Its perfect timing," says Ledyard. In addition to increasing sales in the European market, Ledyard plans to introduce several new styles to its latest contemporary collection wearCASS.

For more information please contact:

Carroll Ivy Laurence

610.388.3250

http://www.cassandco.com

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SMS Marketing Campaigns Drive Nearly 30 Percent of Monthly Revenues for Local Hip Hop Clothing and Night Club Business in Just Two Days

San Diego, CA (PRWEB) December 19, 2011

Armory Survival Gear, a leading Southern California-based street-wear and events company is using Trumpia?s SMS text marketing solution as part of its cross-channel promotions strategy to boost in-store traffic and attendance at international dance events.

The company routinely orchestrates multi-channel marketing campaigns, whereby it orchestrates its promotions, using SMS marketing and social media sites including Facebook. Besides frequent sales on merchandise, the business also hosts dance party style events locally like the weekly, Thursday night Generations party and multiple break dance (Bboy) contests and events monthly such as Freestyle Session, which is held around the world in various locations.

One way that the retail business has built its mobile text marketing database is by advertising its mobile keyword on its website, inviting people to text the word ?Armory? to 99000 and then receive a mobile coupon for 20 percent off of their purchase.

For a competitive edge, the retailer conducted a twist on the traditional Black Friday holiday sales event by holding an additional sale on a different day -- right before Thanksgiving ? which it dubbed Black Wednesday.

Armory Survival Gear used Trumpia?s SMS marketing solution the day before each sale, offering discounts of up to 70 percent to its VIP customers. As a result, the retailer effectively and affordably realized 30 percent of its average monthly revenues in just two days ? without the extensive pre-planning activities and expenditures required of traditional advertising campaigns.

And by orchestrating a campaign for each of its Freestyle Session events, the company enjoys great success ? typically with upwards of 1000 or more attendees per event. The Thursday night Generations party gets roughly about 300 per week, which fills the event to capacity at U-31 in North Park, the venue where it is held.

?The ability to provide spur of the moment, up to the minute alerts allows us to capitalize on the fact that most of our audience prefers to receive information that they can use immediately,? said DJ CROS1, owner and head of marketing and operations for Armory Survival Gear. ?Trumpia lets us affordably and quickly grow our business, make adjustments along the way and widely reach our customers who are typically on the go and always have their mobile phones nearby.?

?People are interested in building rapport and regularly engaging with local businesses that they like and trust,? said Derek Rhie, director of sales and support for Trumpia. ?Armory Survival Gear?s use of Trumpia is a perfect example of how our platform can help businesses and organizations turn ongoing conversations into real profits, combining the power of SMS marketing, social media messaging and other popular channels like IM and email."

About Armory Survival Gear

Armory Survival Gear, specializing in leading Hip Hop brands and its own Armory brand, is located in the heart of San Diego's downtown area. The store has been a mainstay in street-wear as well as the Hip Hop community since 2002. Our staff consists of some of San Diego's best known Hip Hop enthusiasts. From our Graff accessories to Hip Hop apparel, we offer only the most exclusive items. You won?t find our gear just anywhere. You will only find it at the Armory. For our online customers, we are here for you 24 hours a day, seven days a week. So, just drop us a line if you have any questions. All shipments go out promptly. You can find more information about Armory Survival Gear by visiting our website at http://www.armoryhiphop.com.

About Freestyle Session

From San Diego to Japan, Freestyle Session brings the talents of some of the best bboys worldwide as well as DJ CROS1 himself, who started the events company more than 15 years ago, to audiences at home and around the world. For Hip Hop enthusiasts everywhere, Freestyle Session also combines once in a lifetime dance, jam and entertainment experiences with competitions for cash and prizes. People can learn more and buy tickets to Freestyle Session?s upcoming events by visiting its website at http://www.freestylesession.com.

About Trumpia

Trumpia is the only All-In-One multi-channel marketing and messaging platform that incorporates mobile text, email, voice broadcast, IM and social media. For the same price that other providers charge for a single stand-alone email or mobile marketing solution, companies can now afford Trumpia?s multi-channel technology to dramatically increase response rates, brand awareness and return on investment via a single, web-based system that integrates every popular marketing channel. In particular, Trumpia offers the greatest set of mobile text marketing features in the industry today including SMS and picture and video messaging (MMS) and various interactive 2-way promotional mobile keywords.

Thousands of small businesses, non-profits and Fortune 500 companies are harnessing the power of Trumpia?s patented technology directly from Trumpia or through one of its resellers. With Trumpia?s White Label Reseller program, savvy marketers are creating their own branded website using Trumpia?s opt-in, permission based marketing software platform. Resellers can set-up their own pricing, profit margins and monthly plans. Trumpia?s support team is available to serve customers seven days a week -- Monday through Friday, 7:00am to 6:30 pm, and Saturday and Sunday, 8:00 am to 4:00 pm, Pacific Time. For more information about Trumpia?s All-In-One platform and White Label Reseller program, sign-up for a free webinar or call 1-888-707-3030.

Media Contact:

Andrea Corry

Trumpia

(925) 640-5482

andrea(at)MyTrumpia(dot)com

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