MEF North America Delivers Phase Two of its m-Commerce Initiative to Drive Consumer Adoption

Miami, Florida (PRWEB) November 29, 2011

The North American chapter of MEF, the global trade association for mobile content and commerce, has today released its Global m-Commerce Whitepaper series with the goal to demystify the complexities of mobile payments and address key industry issues which are barriers to consumer adoption.

The series, unveiled at MEF Americas 2011 in Miami, the annual event attended by thought leaders from across North and Latin America?s mobile content and commerce ecosystems, includes eight definitive guidelines on key areas such as payment models, privacy and taxation.

Active MEF Members, from across the mobile value-chain contributed to the m-Commerce Initiative, which follows the release of MEF?s Global Consumer Survey.

The survey highlights key market intelligence on consumer trends impacting widespread adoption including the data that in the U.S. 83 percent of respondents use their mobile phone to research a product, with 69 percent completing a purchase transaction using their mobile. Globally 27 percent of consumers would use mobile to make purchases more often if security was addressed.

MEF North America is also collaborating with the Accredited Standards Committee (ASC) X9 to produce a comprehensive and practical Global Payment Matrix guide providing clarity on the wide range of business models now available for m-Commerce and to support the development of industry standards for mobile transactions by ASC X9.

"MEF North America is developing a practical mobile commerce framework that companies across the value chain can use to navigate an increasingly complex ecosystem," says Gary Schwartz, CEO of Impact Mobile and Chairman, MEF North America. "We are addressing regional concerns that include privacy and security and help promote consumer and merchant trust in the new channel. The resulting Whitepapers are practical hands-on guides for any company that is looking to monetize digital, virtual and physical content via the phone."

The need to drive adoption through building trust and consumer confidence were key topics debated this week by the executives attending MEF Americas 2011 where speakers included SPRINT, Nokia, Macy?s, VISA and Coca Cola.

The North American series of Whitepapers is part of the global m-commerce initiative by MEF and Rimma Perelmuter, Executive Director said ?we?re delighted that MEF North America has released the first series of Whitepapers as part of the global m-Commerce Initiative. The goal is to offer unique and practical tools for our members and the wider industry to drive consumer adoption through highlighting successful business models that are positively addressing consumer needs to advance the mobile channel opportunity within a regulatory framework."

The following companies contributed to the North American Whitepaper Series:

Gowlings ? Privacy and m-Commerce

Impact Mobile ? Mobile Shopper Engagement and Conversion

Jumptap ? Advertising and m-Commerce

OpenMarket ? m-Commerce Payment Solutions

Polar Mobile ? Making Money from your Mobile Content in the App Economy

Sixth Sense Media ? Brands and m-Commerce

SNR Denton ? Regulation and m-Commerce

SNR Denton ? Tax and m-Commerce

About MEF Americas

MEF Americas: Mobile Content & Commerce is the essential two day gathering for thought leaders & deal makers from across North & Latin America?s mobile content and commerce ecosystems.

The exclusive two-day event founded in 2010, focuses on issues, strategies and case studies from the content, finance, retail and brand verticals, as well as cross-border opportunities, barriers to entry, in-market insight and business development. In addition to the exceptional opportunities for facilitating business development while making important new contacts, delegates will also gain the benefit of MEF?s extensive global m-commerce and content expertise.

With keynotes from Nokia, Sprint and Coca Cola, panel discussions with over 50 speakers, interactive sessions and open networking, MEF Americas: Mobile Content & Commerce offers delegates an unrivaled environment in which to learn, discuss and debate the issues facing the mobile content value chain.

About MEF

MEF is the global community for mobile content and commerce. It is the leading trade organization for companies wishing to monetize their goods, services and digital products via the mobile connected device. MEF provides competitive advantage to its diverse membership, shapes industry growth, connects thought leaders and spearheads groundbreaking initiatives which explore and promote monetization opportunities.

With global headquarters in London and operational chapters and offices in Asia, EMEA, Latin America, Middle East and North America, MEF is a member network with global reach and strong local representation, ideally placed to drive market growth. Established in 2000, MEF provides an impartial, consistent and powerful voice for the foremost companies and entrepreneurs from across the mobile content and commerce value chain.

Contacts:

MEF North America

General Manager

Marjorie DeHey Daleo

marjorie(at)mefmobile(dot)org

Press

Anmore Media International

Tony Dillistone

tony(at)anmoremedia(dot)com

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More Office 2010 De Press Releases

SMS Marketing Campaigns Drive Nearly 30 Percent of Monthly Revenues for Local Hip Hop Clothing and Night Club Business in Just Two Days

San Diego, CA (PRWEB) December 19, 2011

Armory Survival Gear, a leading Southern California-based street-wear and events company is using Trumpia?s SMS text marketing solution as part of its cross-channel promotions strategy to boost in-store traffic and attendance at international dance events.

The company routinely orchestrates multi-channel marketing campaigns, whereby it orchestrates its promotions, using SMS marketing and social media sites including Facebook. Besides frequent sales on merchandise, the business also hosts dance party style events locally like the weekly, Thursday night Generations party and multiple break dance (Bboy) contests and events monthly such as Freestyle Session, which is held around the world in various locations.

One way that the retail business has built its mobile text marketing database is by advertising its mobile keyword on its website, inviting people to text the word ?Armory? to 99000 and then receive a mobile coupon for 20 percent off of their purchase.

For a competitive edge, the retailer conducted a twist on the traditional Black Friday holiday sales event by holding an additional sale on a different day -- right before Thanksgiving ? which it dubbed Black Wednesday.

Armory Survival Gear used Trumpia?s SMS marketing solution the day before each sale, offering discounts of up to 70 percent to its VIP customers. As a result, the retailer effectively and affordably realized 30 percent of its average monthly revenues in just two days ? without the extensive pre-planning activities and expenditures required of traditional advertising campaigns.

And by orchestrating a campaign for each of its Freestyle Session events, the company enjoys great success ? typically with upwards of 1000 or more attendees per event. The Thursday night Generations party gets roughly about 300 per week, which fills the event to capacity at U-31 in North Park, the venue where it is held.

?The ability to provide spur of the moment, up to the minute alerts allows us to capitalize on the fact that most of our audience prefers to receive information that they can use immediately,? said DJ CROS1, owner and head of marketing and operations for Armory Survival Gear. ?Trumpia lets us affordably and quickly grow our business, make adjustments along the way and widely reach our customers who are typically on the go and always have their mobile phones nearby.?

?People are interested in building rapport and regularly engaging with local businesses that they like and trust,? said Derek Rhie, director of sales and support for Trumpia. ?Armory Survival Gear?s use of Trumpia is a perfect example of how our platform can help businesses and organizations turn ongoing conversations into real profits, combining the power of SMS marketing, social media messaging and other popular channels like IM and email."

About Armory Survival Gear

Armory Survival Gear, specializing in leading Hip Hop brands and its own Armory brand, is located in the heart of San Diego's downtown area. The store has been a mainstay in street-wear as well as the Hip Hop community since 2002. Our staff consists of some of San Diego's best known Hip Hop enthusiasts. From our Graff accessories to Hip Hop apparel, we offer only the most exclusive items. You won?t find our gear just anywhere. You will only find it at the Armory. For our online customers, we are here for you 24 hours a day, seven days a week. So, just drop us a line if you have any questions. All shipments go out promptly. You can find more information about Armory Survival Gear by visiting our website at http://www.armoryhiphop.com.

About Freestyle Session

From San Diego to Japan, Freestyle Session brings the talents of some of the best bboys worldwide as well as DJ CROS1 himself, who started the events company more than 15 years ago, to audiences at home and around the world. For Hip Hop enthusiasts everywhere, Freestyle Session also combines once in a lifetime dance, jam and entertainment experiences with competitions for cash and prizes. People can learn more and buy tickets to Freestyle Session?s upcoming events by visiting its website at http://www.freestylesession.com.

About Trumpia

Trumpia is the only All-In-One multi-channel marketing and messaging platform that incorporates mobile text, email, voice broadcast, IM and social media. For the same price that other providers charge for a single stand-alone email or mobile marketing solution, companies can now afford Trumpia?s multi-channel technology to dramatically increase response rates, brand awareness and return on investment via a single, web-based system that integrates every popular marketing channel. In particular, Trumpia offers the greatest set of mobile text marketing features in the industry today including SMS and picture and video messaging (MMS) and various interactive 2-way promotional mobile keywords.

Thousands of small businesses, non-profits and Fortune 500 companies are harnessing the power of Trumpia?s patented technology directly from Trumpia or through one of its resellers. With Trumpia?s White Label Reseller program, savvy marketers are creating their own branded website using Trumpia?s opt-in, permission based marketing software platform. Resellers can set-up their own pricing, profit margins and monthly plans. Trumpia?s support team is available to serve customers seven days a week -- Monday through Friday, 7:00am to 6:30 pm, and Saturday and Sunday, 8:00 am to 4:00 pm, Pacific Time. For more information about Trumpia?s All-In-One platform and White Label Reseller program, sign-up for a free webinar or call 1-888-707-3030.

Media Contact:

Andrea Corry

Trumpia

(925) 640-5482

andrea(at)MyTrumpia(dot)com

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