CASS Luxury Shapewear Introduces Contemporary Wear CASS Collection

New York, NY (PRWEB) July 28, 2008

CASS Luxury Shapewear? introduces a new collection, Wear CASS?, which brings a new era in the design of luxury shapewear. This contemporary line of shaping tops, bottoms, and dresses designed with the luxury brands patented "Invisupport" slimming system and plush fabric are available in fresh styles and colors that are easily layered and meant to be seen. Creating a new concept, Shapewear as outerwear, owner and designer Susan Ledyard mixes fashion with function for every woman and young girl. Just imagine?

When young Scarlett stepped onto the scene,

She knew she was dressed like a queen,

With her vivid colors and perfect silhouette,

The outfit even the paparazzi would never forget.

As the cameras flashed they yelled out

What are you wearing? What are you wearing?

And she replied her usual response that she was so used to sharing

"Why WEAR CASS of course it's the new thing you know,

The clothes let every girl have that special glow!"

Using CASS' patented stitching process "Invisupport" and technical yarns, designed with fashionable silhouettes and necklines, WEAR CASSTM, breaks the shapewear mold. "We did not compromise the quality of our well known shapewear, says designer Susan Ledyard, "we've designed new fresh styles based on what we know works and are offering them at a nicer price so that women of all ages can afford to look good." The collection covers a range of necklines that flatter all shapes and sizes while slimming and smoothing the backside without being noticed as a shaper. From the sexy "Oh Halter" (a deep v halter with a stylish silver ring in front) and trendy "Twisted" (a bandeau that twists across the chest) to the cool "Cross V" (a high back, deep V wrapped chest) and stylish "skinny" (a bra friendly version of a cami), Wear CASS tops offer the perfect balance between fashion and function. They can be worn out as a top, easily layered with a jacket or sheer, or worn invisibly under your favorite top.

Wear CASS TM plays up the dress trend with the appropriately named "Skinny Slip" (an all over slimming dress slip that creates the perfect hour glass shape) and 2 shaping bottoms, the "Hi Waisted" 10' Shaper Short? and Shaper Thigh, both offering a slimming tummy panel and perfectly shaping "butt lifter" with smoothing thigh support. No need to worry about added lines or bulges as all Wear CASSTM pieces are completely seamless! The Capri leggings by Wear CASSTM in great fashion colors slim the tummy, lift the rear, smooth the thighs and are designed to be worn out and layered!

Shaping tops, bottoms, and dresses are lightweight, breathable, and feel great on the body with retail pricing between $ 22-$ 72. Own the entire collection in a variety of colors ranging from violet, plum, black, white, and nude.

The new Wear CASS collection debuts in Macy's and will be sold in other department stores and specialty boutiques nationwide. Visit http://www.wearcass.com for information. Contact Kristin DeVincenzo for additional information at 302-652-6303.

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Top Women in Business Honors Susan Ledyard of Cass & Co

Wilmington, DE (PRWEB) November 16, 2008

Susan Ledyard, founder and designer of CASS AND CO., the luxury shapewear company, is being honored for her innovative vision and success as a business leader. The reception is at the Chase Center in Wilmington, Delaware on Wednesday December 10, 2008, where Ledyard is also the guest speaker. "I'm honored to be recognized for our successes," says Ledyard, "and look forward to sharing our strategy and challenges that have attributed to making CASS a success over the past 5 years with over 300 woman in business."

Ledyard designed and created CASS AND CO in 2004. She began by developing an engineered and now patented support system called "Invisupport?", which is the foundation for all 30 styles available in their 3 collections. "Invisupport?" is the invisible support that comfortably

lifts and enhances the bust while slimming and smoothing the torso- no bra necessary! With her creation, "Invisupport?," she solved the hundred year old problem of visible bra lines and bulges. CASS' tops and dress slips visibly eliminate and smooth the back area.

Ledyard believes her success is attributed to timely design, being a first in the shapewear market, product being well received (sold 35,000 units the first year), innovative engineered design, her ability to be flexible and make sound business decisions quickly and a lot of hard work. Ledyard is always seeking the best fibers on the market as she launched CASS swimwear in 2007 using coconut fibers and CASS WEAR REPAIR in 2006 with copper infused fibers that provide anti-microbial properties and have other anti-aging benefits. There is no stopping Ledyard as she continues to develop new innovative designs as seen in her latest launch of wear CASS. The styles with heavy gauge rings and twisted bustiers push the shapewear trend of "to be seen." She uses brilliant colors of plum, violet ice and white rather than the usual nude and black.

Ledyard says her styling is a combination of clean lines, quality fibers and function.

CASS AND CO. has developed a cult following around the world. CASS products can be found in Bloomingdales, Macys, Lane Crawford in Hong Kong and Beijing, Kirna Zabete, BLISS catalogue and over 1000 luxury Boutiques worldwide.

"Our next horizon is Europe. Its perfect timing," says Ledyard. In addition to increasing sales in the European market, Ledyard plans to introduce several new styles to its latest contemporary collection wearCASS.

For more information please contact:

Carroll Ivy Laurence

610.388.3250

http://www.cassandco.com

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