MEF North America Delivers Phase Two of its m-Commerce Initiative to Drive Consumer Adoption

Miami, Florida (PRWEB) November 29, 2011

The North American chapter of MEF, the global trade association for mobile content and commerce, has today released its Global m-Commerce Whitepaper series with the goal to demystify the complexities of mobile payments and address key industry issues which are barriers to consumer adoption.

The series, unveiled at MEF Americas 2011 in Miami, the annual event attended by thought leaders from across North and Latin America?s mobile content and commerce ecosystems, includes eight definitive guidelines on key areas such as payment models, privacy and taxation.

Active MEF Members, from across the mobile value-chain contributed to the m-Commerce Initiative, which follows the release of MEF?s Global Consumer Survey.

The survey highlights key market intelligence on consumer trends impacting widespread adoption including the data that in the U.S. 83 percent of respondents use their mobile phone to research a product, with 69 percent completing a purchase transaction using their mobile. Globally 27 percent of consumers would use mobile to make purchases more often if security was addressed.

MEF North America is also collaborating with the Accredited Standards Committee (ASC) X9 to produce a comprehensive and practical Global Payment Matrix guide providing clarity on the wide range of business models now available for m-Commerce and to support the development of industry standards for mobile transactions by ASC X9.

"MEF North America is developing a practical mobile commerce framework that companies across the value chain can use to navigate an increasingly complex ecosystem," says Gary Schwartz, CEO of Impact Mobile and Chairman, MEF North America. "We are addressing regional concerns that include privacy and security and help promote consumer and merchant trust in the new channel. The resulting Whitepapers are practical hands-on guides for any company that is looking to monetize digital, virtual and physical content via the phone."

The need to drive adoption through building trust and consumer confidence were key topics debated this week by the executives attending MEF Americas 2011 where speakers included SPRINT, Nokia, Macy?s, VISA and Coca Cola.

The North American series of Whitepapers is part of the global m-commerce initiative by MEF and Rimma Perelmuter, Executive Director said ?we?re delighted that MEF North America has released the first series of Whitepapers as part of the global m-Commerce Initiative. The goal is to offer unique and practical tools for our members and the wider industry to drive consumer adoption through highlighting successful business models that are positively addressing consumer needs to advance the mobile channel opportunity within a regulatory framework."

The following companies contributed to the North American Whitepaper Series:

Gowlings ? Privacy and m-Commerce

Impact Mobile ? Mobile Shopper Engagement and Conversion

Jumptap ? Advertising and m-Commerce

OpenMarket ? m-Commerce Payment Solutions

Polar Mobile ? Making Money from your Mobile Content in the App Economy

Sixth Sense Media ? Brands and m-Commerce

SNR Denton ? Regulation and m-Commerce

SNR Denton ? Tax and m-Commerce

About MEF Americas

MEF Americas: Mobile Content & Commerce is the essential two day gathering for thought leaders & deal makers from across North & Latin America?s mobile content and commerce ecosystems.

The exclusive two-day event founded in 2010, focuses on issues, strategies and case studies from the content, finance, retail and brand verticals, as well as cross-border opportunities, barriers to entry, in-market insight and business development. In addition to the exceptional opportunities for facilitating business development while making important new contacts, delegates will also gain the benefit of MEF?s extensive global m-commerce and content expertise.

With keynotes from Nokia, Sprint and Coca Cola, panel discussions with over 50 speakers, interactive sessions and open networking, MEF Americas: Mobile Content & Commerce offers delegates an unrivaled environment in which to learn, discuss and debate the issues facing the mobile content value chain.

About MEF

MEF is the global community for mobile content and commerce. It is the leading trade organization for companies wishing to monetize their goods, services and digital products via the mobile connected device. MEF provides competitive advantage to its diverse membership, shapes industry growth, connects thought leaders and spearheads groundbreaking initiatives which explore and promote monetization opportunities.

With global headquarters in London and operational chapters and offices in Asia, EMEA, Latin America, Middle East and North America, MEF is a member network with global reach and strong local representation, ideally placed to drive market growth. Established in 2000, MEF provides an impartial, consistent and powerful voice for the foremost companies and entrepreneurs from across the mobile content and commerce value chain.

Contacts:

MEF North America

General Manager

Marjorie DeHey Daleo

marjorie(at)mefmobile(dot)org

Press

Anmore Media International

Tony Dillistone

tony(at)anmoremedia(dot)com

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Paytoo Successfully Continues its Expansion in Latin America

Fort Lauderdale, FL (PRWEB) October 20, 2011

Aptosolutions (a leading provider in IT and Mobile Solutions) and Paytoo (the pioneer in universal mobile wallet services) reached an agreement that will allow the joint provision of mobile wallet and telecommunications services from any mobile phone in Argentina and the Mercosur region. The agreement was ratified in Argentina by Walter Arneson, CEO of Aptosolutions and by Michel Poignant, CEO of Paytoo.

This alliance aims to develop mobile payment solutions and international telecommunications supported by an integrated platform of telecommunications, mobile transfer, mobile payment, top up and prepaid debit cards that facilitate monetary transactions and purchases. As a result, the cost of local and international calls in the region will be reduced.

With Paytoo, customers will be able to make local and international long distance calls, transfer credits, pay bills, pay merchants, check balances and withdraw money instantly and securely.

Aptosolutions and Paytoo have worked together to offer Argentina and the Mercosur region the first universal mobile wallet solution that brings together a complete suite of telecom services, an International GSM SIM card, used instead of the regular carrier card, which will allow the user to make calls, send SMS, and have access to voicemail in over 230 countries worldwide, with up to 80% savings on regular roaming tariffs. Paytoo users will be able to call other Paytoo users for free via VoIP and SMS call back.

?This agreement allows Aptosolutions to add to its portfolio of products and services a complete solution for mobile payments for the common trade commerce of the Mercosur,? said Arneson. ?With Paytoo accounts, our customers and merchants in the region are able to integrate into a regional mobile payment platform that will ease the interregional commercial activity.?

By getting a free Paytoo account, customers will have access to a mobile wallet that lets them use their balance to make calls, pay for services and make purchases online or offline.

Paytoo has a strategic alliance with recognized international partners that allow the company to offer a prepaid bankcard that can be used anywhere MasterCard? is available as well as virtual VISA credit card that will allow its users to make purchases online and payments by phone at anytime.

?This partnership is a great addition to our large scale expansion of international operations,? said Michel Poignant, CEO of Paymotech. ?I?m proud to have Paytoo in the Mercosur region and for the Latin American market to be able to use a product that will help reduce costs and save money. With the cooperation of Aptosolutions, Paytoo will be able to provide these mobile customers with the convenience they seek.?

With this system, customers will be able to save time by having access to their money at all times. Instead of going to the bank to make transactions, customers can send credit or add credit via their mobile phone or via the web, as well as between Paytoo accounts. They will also be able to pay all over the world through various methods like a contactless sticker, barcode scan and many other ways. All of this is made possible while using one unified balance, thanks to this innovative and strategic alliance.

About Paymotech

Paytoo is a registered brand of Paymotech Group, which was formed in 1999 through its Swiss Holding parent company, Deutsche B?rse Group (4PA.DE) and is currently listed on the Frankfurt Stock Market. Since 2004, Paymotech (and its Paytoo Mobile and Yackie Telecom divisions) offers mobile phone solutions, VoIP, SIM cards free of roaming charges and secured e-commerce payment transactions solutions. In 2009, Paytoo became the first mobile wallet solution to combine telecommunications and mobile payments all drawing from a single account. To learn more about Paytoo, visit http://www.paytoo.com/.

About Apotosolutions

Aptosolutions Inc. under the INFOTEL trademark is part of a group of telecommunication companies and is an integrator of transactional technology solutions and designs and manufactures special devices. In addition, there is the company?s know-how about mobile broadband 2G and 4G N.O.C, SMS platforms, VoIP platforms, P.O.S. management platforms and wholesale platforms. Since 2003 we have developed solutions for mobile payments http://www.pagopor.mobi targeting vertical markets.

For more information about Paytoo, please contact:

Brandon Cook

Social Media Director

Paymotech Group

brandon.cook(at)paytoo(dot)com / http://www.Paytoo.com

For more information on Aptosolutions, please contact:

Lic. Camila Feriol

Media and Press Relations Director

Infotel Group / http://www.grupoinfotel.com.ar

info(at)grupoinfotel(dot)com(dot)ar

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