Roaman?s?, a fashion leader in the women?s plus-size category and one of the most successful multi-channel retailers in Redcats USA?s portfolio, recently announced the launch of yet another ground-breaking design innovation ? The Invisible Stretch? jean. This jean has already taken the market by storm, filling an untapped niche in the plus-size category.
The innovative design of Invisible Stretch? lies in a unique waistband that stretches, smoothes and supports--all without elastic. The customer can feel comfortable and look sleeker in her jeans while still enjoying the classic look of a conventional waistband. Equally impressive is Invisible Stretch??s new pocket size and placement, leading to better proportions and an ultimately slimmer appearance. The jeans are available in three styles: boot cut, straight leg and capri ? and in six washes.
Roaman?s? customers expressed that they wanted a more comfortable jean that looked like missy jeans. But that wasn?t enough. They also wanted a slimmer look and feel, and until now, it seemed almost impossible to find. The Roaman?s? design team was determined to figure out how to make the jeans feel more wearable without looking like typical ?plus-size? jeans. And their mission was accomplished with outstanding success reflected in the positive feedback from customers and the better-than-expected sales since the initial launch.
?What could be smarter, or simpler, than listening to your customers?? said Blanca Vera, Vice President and General Brand Manager for Roaman?s?. ?We set out to deliver what our customers thought was just an unattainable dream. And we made it come true.?
The Invisible Stretch? line is currently featured in Roaman?s? catalogs, online at roamans.com and on the web?s only plus-size shopping mall at OneStopPlus.com. Customers can also order Invisible Stretch? jeans by calling 1-800-436-0800 and speaking to a knowledgeable customer service representative.
Customers can also follow Roaman?s on http://www.facebook.com/pages/Roamans/9445558702?ref=search&sid=6816123.2260336164..1 [Facebook] and Twitter.
About Redcats USA
Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous well-known brands in its portfolio: AVENUE?, Woman Within?, Jessica London?, Roaman's?, KingSize?, BrylaneHome? and BrylaneHome? Kitchen sold on OneStopPlus.com?, The Sportsman's Guide? and The Golf Warehouse?. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear.
About Redcats Group
Standing at the forefront of fashion, design and e-commerce, Redcats brings together 16 brands in home shopping: Avenue?, Woman Within?, Jessica London?, Roaman?s?, KingSize?, BrylaneHome?, OneStopPlus.com?, The Sportsman?s Guide?, The Golf Warehouse?, La Redoute, La maison de Val?rie, Vertbaudet, Cyrillus, Somewhere, Daxon and Ellos, present in 30 countries. Redcats generated 3.386 billion euros of sales in 2009, including 47% on Internet and employs approximately 18,000 associates. Redcats distribution network combines e-commerce web sites (more than 60), catalogues and stores (more than 600). Redcats is a PPR Company. For any further information: http://www.redcats.com
Contact Information:
Pat Cross
Vice President, Corporate PR & Communications
Redcats USA
212-502-9315
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