2011 has been another successful year for Miomni and Vodafone in its four year relationship to provide enhanced content management services, hosting, global edge caching and technical support to provide innovative user web and mobile applications in support of Formula 1 activities.
Miomni was chosen by Vodafone via its media strategy and planning agency, OMD, in 2008 to provide the Miomni Content Digital Asset Management and Distribution Platform in support of Vodafone?s first foray into creating branded video content in Formula 1 as well as its music sponsorship activities. 2008 was deemed a pilot and learning year for all parties.
In 2009, the involvement was increased with more quantity and higher quality content being created for Formula 1 as well as an innovative 22 Episode reality-soap opera called 'Who Killed Summer?' - featuring 6 multi-national 20 something characters and their adventures across Europe's music festivals.
For 2010/2011, Miomni integrated data feeds from the Vodafone McLaren Mercedes F1 team ? live telemetry from both cars on Practice, Qualifying and Race days. Further, Miomni integrated live timing feeds from Formula One Management, adapted them and provided them out to a FOM-Vodafone joint venture mobile application that enabled customers to see detailed timing results in real time, globally and read live text commentary.
In summary, Miomni provided the following services:
Core Content Management System
Fully Hosted and Managed Digital Platform
Global Edge Caching syndication of all content including videos for mobile
Applying subtitles (Spanish, German, Italian and Portuguese) to English Masters in Final Cut Pro and then rendering out each sub-file
Content Ingestion and transcoding to multiple formats (FLV, WMV, H.264, .MOV, .3GP)
Content record creation as well as supervision and support of external content editors
Advice, technical support, testing, de-bugging and operational support for all 3rd Party Agencies that were commissioned by Vodafone ? OMD to develop User Facing applications (Web or Mobile) that needed to pull data and content from the Miomni Content Digital Asset Management and Distribution Platform
Grand Prix Weekend support to ensure all live feeds worked correctly and press release content was processed quickly once received
"Who Killed Summer?"
Won Best Mobile Campaign Overall and Best Cross-Media Integration Campaign at the 2009 Global Mobile Marketing Awards Ceremony in Los Angeles.
Vodafone - OMD commissioned Miomni to provide enhanced Content Management System services in 2010/2011. The emphasis was on maximising its Formula 1 involvement and, on top of similar activities to those performed in 2009, Miomni provided hosting, global edge caching and technical support to Ogilvy Action - who were appointed by Vodafone to provide innovative user web and mobile applications in support of Formula 1 activities.
With Offices in London and the US Miomni provide a Multi-Platform digital Media Solution delivering user Interface, high quality video content, Interactive applications and e-commerce, to multiple platforms with full advertising capabilities. Miomni uses a proprietary content & asset management system. Incorporating a single integrated database for "over the top" global digital video delivery.
Miomni also has the advantage of in-house creative services for advanced multi-platform User Interface (UI) design and navigation solutions, covering all viewing experiences
"lean back" (10ft - TV with remote)
"lean forward" (2ft - PC with mouse and keyboard)
"hand held" (1ft - touch screen mobile or tablet)
Miomni Ltd
Head Office: Angel House, Angel Mews London N1 9HH - Tel: +44 (0) 207 837 1116
US Office: Miomni Corporation, 3940-7 Broad Street #305, San Luis Obispo, CA 93401 - Tel: +1 805-540-4578
Email: info(at)miomni(dot)com
Web: http://www.miomni.com
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